Pauline Blind is an Amsterdam-based brand that blends contemporary design and experimental textile development with feminine elegance, complimenting and inspired by the female form.
The core value of empowering women is reflected in contrasts; sportswear influences and hardware meet delicate knits and flowing silhouettes, making them comfortable and yet bold, redefining tranditional female empowerement, encouraging confidence and softness as the same time.
The brand values not only a feminist consciousness but an environmental one, therefore materials are carefully sourced second-hand, deadstock, or recycled wherever possible.
Pauline Blind was founded in 2024, after Pauline graduated from AMFI and presented her graduation collection, “A Girl Is a Gun,” at Amsterdam Fashion Week as a Lichting Finalist. The reactions to her thought-provoking debut collection inspired her to found a brand driven by the desire to provoke thought and inspire change by using fashion as an activist tool—shedding light on societal issues and making women feel seen and empowered.