ABOUT
Pauline Blind is an Amsterdam-based fashion brand that blends contemporary design and experimental textile development with feminine elegance, celebrating and inspired by the female form.
At its core lies the value of female empowerment, expressed through contrasts: sportswear influences and hardware meet delicate knits and flowing silhouettes. The pieces are both comfortable and bold, redefining traditional notions of empowerment by encouraging confidence and softness at the same time.
The brand embraces not only a feminist consciousness but also an environmental one. Materials are carefully sourced second-hand, deadstock, or recycled wherever possible.
Founded in 2024 by designer Pauline Blind, the brand emerged after her graduation from AMFI, where she presented her grad collection “A Girl Is a Gun” at Amsterdam Fashion Week as a Lichting Finalist. The response to her thought-provoking debut inspired her to create a label driven by the desire to use fashion as an activist tool, to shed light on societal issues and make women feel seen and empowered.
In 2025, she presented her official debut collection, “Blasphemous Bodies” through an independently produced show at Amsterdam Fashion Week, further establishing her voice as one that merges art, activism, and contemporary femininity.