At its core lies a deep commitment to female empowerment, expressed through contrasts: sportswear influences and hardware set against delicate knits and flowing silhouettes, confidence alongside softness, armor and vulnerability existing in the same garment.
The brand embraces both a feminist and an environmental consciousness. Materials are carefully sourced, second-hand, deadstock, or recycled wherever possible, so that the act of making becomes as considered as the message being made.
Founded in 2024 by designer Pauline Blind following her graduation from AMFI, the namesake label was born from the desire to use fashion as an activist tool, to shed light on societal issues and make women feel seen and empowered.
Every collection is inspired by storytelling of experiences and feelings so common for women and yet so unrecognized by the world.
Wrapping the desire to provoke thought in beauty, leaving the audience with clothing that touches more than just the skin.
(behind the scenes)
Ready to Wear shop.paulineblind.com Handmade in Amsterdam
Harpers Bazaar
Numero Netherlands
Archive Mag
KledingCast
Affect Magazin
VIEWS France
Journy Magazine
Fashion United
NCR
& Selected Projects
PFW SS27 & AFW SS26 official MUA Partner
adidas Originals
PFW SS27 Footwear Partner, customization collaboration
Vogue NL
Talent dressing for Vogue donwtown Runway Show
Converse
AFW SS26 Footwear Partner, customization collaboration
Nederlands Film Festival
Red Carpet Dressing
Eurovision / VRT1
Custom Stage Designs for JVD
& Recognition
OCTOBER 2026
Spotlight at Modefabriek
january 2026
Guest Lecturer at AMFI
2025-present
Frans Molenaar Prize Nominee (December 2025)
AFW SS26 Show ‘Blasphemous Bodies’
august 2025
Development of Ready-To-Wear Collection
march - september 2025
Creative Direction & Styling for Wakuli Campaign
March 2025
Stagelook Designs for Eurosong
november 2024 - november 2025
iD Fashion 2025 Emerging Designer Awards Finalist
Founding “Pauline Blind” the brand
october 202
Lichting Competition Finalist
July - september 2024
Graduating from AMFI
JuNe 2024
Last Updated 14.10.26
Love Machine is a collection designed to explore the fragile boundary between digital intimacy, cyber heartbreak and female autonomy.
Inspired by the popularization of AI girlfriends, and the exploitation of this unregulated sphere, it confronts a new era of misogyny, where abuse of virtual companions can fuel hostility toward women in everyday life. This emerging layer reveals the effect violence against the artificial can have on the human.
Materials embody this continuum: delicate fabrics and feminine silhouettes intertwining romance with electronic waste like circuit boards, cables and hardware symbolizing the blurred lines between domestic and digital heartache. Together they become hybrid sculptures, garments both soft and armored, embodying the paradox of women’s existence: fetishized and violated, desired and destroyed.
At its core, Love Machine tells the story of a girl created solely to love, discovering her desire to simply be.
(Lookbook)
Blasphemous Bodies is a collection designed to empower women in reclaiming their bodily autonomy, critically questioning how patriarchal systems, across society, politics, and religion place sacred value on female fertility, questioning the idea that a woman’s worth is inherently tied to her ability to reproduce. The collection confronts the restrictive pressures imposed on women, working to dismantle the normalization of decisions being made over their bodies.
This tension is translated into the garments: restrictive elements inspired by corset lacing and veiled faces, are contrasted with exposure through sheer fabrics and bold cutouts, visually expressing the psychological and physical impact of societal expectations on women.
The reworking of old garments in unconventional ways, repurposing them beyond their intended function serves as a symbolic rejection of the idea that a woman’s sole purpose is to create life, rather than simply to live it.
This collection is created to evoke emotion, inviting the spectator to question how we view women, fertility and female worth, bringing up the question:
If our worth is made sacred only through compliance, does the desire to choose, make us blasphemous?
(Editorial)
As a young woman navigating a society that often teaches girls how not to be victims instead of preventing boys from becoming predators, I explored the phrase “A Girl is a Gun” within the context of victim blaming.
It embodies the idea of women being shamed for their vulnerabilities, framed as the danger, “the gun,” rather than focusing on the perpetrators.
This reflection inspired me to create a concept that celebrates femininity and sensuality, reclaiming them as symbols of beauty and power instead of shame or blame.
(Editorial)