At its core lies a deep commitment to female empowerment, expressed through contrasts: sportswear influences and hardware set against delicate knits and flowing silhouettes, confidence alongside softness, armor and vulnerability existing in the same garment.
The brand embraces both a feminist and an environmental consciousness. Materials are carefully sourced, second-hand, deadstock, or recycled wherever possible, so that the act of making becomes as considered as the message being made.
Founded in 2024 by designer Pauline Blind following her graduation from AMFI, the namesake label was born from the desire to use fashion as an activist tool, to shed light on societal issues and make women feel seen and empowered.
Every collection is inspired by storytelling of experiences and feelings so common for women and yet so unrecognized by the world.
Wrapping the desire to provoke thought in beauty, leaving the audience with clothing that touches more than just the skin.
(behind the scenes)
Ready to Wear shop.paulineblind.com Handmade in Amsterdam
Harpers Bazaar
Numero Netherlands
Archive Mag
KledingCast
Affect Magazin
VIEWS France
Journy Magazine
Fashion United
NCR
& Selected Projects
PFW SS27 & AFW SS26 official MUA Partner
adidas Originals
PFW SS27 Footwear Partner, customization collaboration
Vogue NL
Talent dressing for Vogue donwtown Runway Show
Converse
AFW SS26 Footwear Partner, customization collaboration
Nederlands Film Festival
Red Carpet Dressing
Eurovision / VRT1
Custom Stage Designs for JVD
& Recognition
OCTOBER 2026
Spotlight at Modefabriek
january 2026
Guest Lecturer at AMFI
2025-present
Frans Molenaar Prize Nominee (December 2025)
AFW SS26 Show ‘Blasphemous Bodies’
august 2025
Development of Ready-To-Wear Collection
march - september 2025
Creative Direction & Styling for Wakuli Campaign
March 2025
Stagelook Designs for Eurosong
november 2024 - november 2025
iD Fashion 2025 Emerging Designer Awards Finalist
Founding “Pauline Blind” the brand
october 202
Lichting Competition Finalist
July - september 2024
Graduating from AMFI
JuNe 2024
Last Updated 14.10.26