PAULINE BLIND

fashion design & creative direction













ABOUT



Pauline Blind is an Amsterdam-based fashion brand that blends contemporary design and experimental textile development with feminine elegance, celebrating and inspired by the female form.

At its core lies the value of female empowerment, expressed through contrasts: sportswear influences and hardware meet delicate knits and flowing silhouettes. The pieces are both comfortable and bold, redefining traditional notions of empowerment by encouraging confidence and softness at the same time.

The brand embraces not only a feminist consciousness but also an environmental one. Materials are carefully sourced second-hand, deadstock, or recycled wherever possible.

Founded in 2024 by designer Pauline Blind, the brand emerged after her graduation from AMFI, where she presented her grad collection “A Girl Is a Gun” at Amsterdam Fashion Week as a Lichting Finalist. The response to her thought-provoking debut inspired her to create a label driven by the desire to use fashion as an activist tool, to shed light on societal issues and make women feel seen and empowered.

In 2025, she presented her official debut collection, “Blasphemous Bodies” through an independently produced show at Amsterdam Fashion Week, further establishing her voice as one that merges art, activism, and contemporary femininity.

BLASPHEMOUS BODIES

debut collection

Blasphemous Bodies is a collection designed to empower women in reclaimingtheir bodily autonomy, critically questioning how patriarchal systems, across soci-ety, politics, and religion place sacred value on female fertility, questioning the ideathat a woman’s worth is inherently tied to her ability to reproduce. The collection confronts the restrictive pressures imposed on women, working todismantle the normalization of decisions being made over their bodies. This tension is translated into the garments: restrictive elements inspired by cor-set lacing and veiled faces, are contrasted with exposure through sheer fabricsand bold cutouts, visually expressing the psychological and physical impact ofsocietal expectations on women.

The reworking of old garments in unconventional ways, repurposing them beyondtheir intended function serves as a symbolic rejection of the idea that a woman’ssole purpose is to create life, rather than simply to live it.


bringing up the question:
If our worth is made sacred only through compliance, does the desire tochoose, make us blasphemous?

A GIRL IS A GUN

amfi graduation collection

As a young woman navigating a society that often teaches girls how not to be victims instead of preventing boys from becoming predators, I explored the phrase “A Girl is a Gun” within the context of victim blaming. It embodies the idea of women being shamed for their vulnerabilities, framed as the danger, "the gun," rather than focusing on the perpetrators. This reflection inspired me to create a concept that celebrates femininity and sensuality, reclaiming them as symbols of beauty and power instead of shame or blame.

In my designs and material choices, I aimed to convey this message by showcasing the various ways women can be empowered. The materials I selected celebrate traditional femininity through elements like lace, ruffles, and pearls, while enhancing it with contrasting components like hardwear, transparency, and sportswear influences. My extensive practical research into silhouettes and textile experimentation has culminated in a haute-à-porter collection of six looks, envisioning a culture where women can freely and unapologetically express their sensuality while feeling safe and celebrated.

view the whole process here

IT’S SO HOT, I’M FREEZING!

knitology specialization project

My knitwear collection “Its so hot, I’m freezing!” symbolizes people’s desperate attempts to adapt to extreme weather fluctuations in a potential dystopian future influenced by the climate crisis. 
With my work I want to ironically draw attention to the hypocrisy of making climate change the individuals responsibility instead of holding big corporations accountable for their harmful ecological impact.

Therefore I designed knitwear pieces that play with a contrast and duality of opaqueness and transparency, layering and open spaces, reflecting the fluctuations of heatwaves and blizzards that we are experiencing today.

view the whole process here

THE ANTHROPOLYPSE


textile collection
Through this textile collection, I aim to challenge our environmental practices, question the existing hierarchy between humans and nature, and inspire a shift towards a symbiocenic future.
The hypothetical era of the "Anthropolypse" serves as a depiction of the extreme consequences of continued destruction of nature, where humanity undergoes assimilation into the natural world.
The collection is divided into three stages, representing the gradual transformation from the Anthropocene to the Anthropolypse.

I used knitting, needle felting, hand embroidery and biomaterial techniques to create this textile collection embodying the concept of the Anthropolypse.
CONTACT INSTAGRAM