PAULINE BLIND

fashion design & creative direction

FEATURED

AFW 2024 AS LICHTING FINALIST
WORN AT NEDERLANDS FILM FESTIVAL & GOUDEN KALVEREN GALA
IN NIKE AIR MAX SNDR CAMPAIGN
ID FASHION INT EMERGING DESIGNER AWARDS NOMINEE
CUTOM LOOKS WORN BY JELLE VAN DAEL ON VRT1 TV
MODEFABRIEK EXPO 2025
S10 ALBUM CAMPAIGN
BASTIAAN WOUDT EDITORIAL

A GIRL IS A GUN

amfi graduation collection

As a young woman navigating a society that often teaches girls how not to be victims instead of preventing boys from becoming predators, I explored the phrase “A Girl is a Gun” within the context of victim blaming. It embodies the idea of women being shamed for their vulnerabilities, framed as the danger, "the gun," rather than focusing on the perpetrators. This reflection inspired me to create a concept that celebrates femininity and sensuality, reclaiming them as symbols of beauty and power instead of shame or blame.

In my designs and material choices, I aimed to convey this message by showcasing the various ways women can be empowered. The materials I selected celebrate traditional femininity through elements like lace, ruffles, and pearls, while enhancing it with contrasting components like hardwear, transparency, and sportswear influences. My extensive practical research into silhouettes and textile experimentation has culminated in a haute-à-porter collection of six looks, envisioning a culture where women can freely and unapologetically express their sensuality while feeling safe and celebrated.

view the whole process here

IT’S SO HOT, I’M FREEZING!

knitology specialization project

My knitwear collection “Its so hot, I’m freezing!” symbolizes people’s desperate attempts to adapt to extreme weather fluctuations in a potential dystopian future influenced by the climate crisis.
With my work I want to ironically draw attention to the hypocrisy of making climate change the individuals responsibility instead of holding big corporations accountable for their harmful ecological impact.

Therefore I designed knitwear pieces that play with a contrast and duality of opaqueness and transparency, layering and open spaces, reflecting the fluctuations of heatwaves and blizzards that we are experiencing today.

view the whole process here

THE ANTHROPOLYPSE

textile collection
Through this textile collection, I aim to challenge our environmental practices, question the existing hierarchy between humans and nature, and inspire a shift towards a symbiocenic future.
The hypothetical era of the "Anthropolypse" serves as a depiction of the extreme consequences of continued destruction of nature, where humanity undergoes assimilation into the natural world.
The collection is divided into three stages, representing the gradual transformation from the Anthropocene to the Anthropolypse.

I used knitting, needle felting, hand embroidery and biomaterial techniques to create this textile collection embodying the concept of the Anthropolypse.

Pauline Blind is an Amsterdam-based brand that blends contemporary design and experimental textile development with feminine elegance, complimenting and inspired by the female form.
The core value of empowering women is reflected in contrasts; sportswear influences and hardware meet delicate knits and flowing silhouettes, making them comfortable and yet bold, redefining tranditional female empowerement, encouraging confidence and softness as the same time.
The brand values not only a feminist consciousness but an environmental one, therefore materials are carefully sourced second-hand, deadstock, or recycled wherever possible.
Pauline Blind was founded in 2024, after Pauline graduated from AMFI and presented her graduation collection, “A Girl Is a Gun,” at Amsterdam Fashion Week as a Lichting Finalist. The reactions to her thought-provoking debut collection inspired her to found a brand driven by the desire to provoke thought and inspire change by using fashion as an activist tool—shedding light on societal issues and making women feel seen and empowered.

ABOUT ME CONTACT INSTAGRAM